If you are thinking about opening your own baby boutique the process of doing so can be a daunting task for a new entrepreneur. When starting this kind of a business you can sell items that you purchase at wholesale prices, you can make your own items to sell, you can have others make items and sell them on consignment or a combination of all of these things. People have babies and that's not going to stop so people are always going to have the need for baby stuff and baby gifts. If you want to be a success it's probably a good idea to make sure to carry unique and special types of gifts along with the typical items.
The first thing you need to take into consideration when starting up your own baby boutique is what the start up costs are going to be. Once you have an estimate on that you can then start planning your venture around your start up cost. You are going to need some capital for renting or leasing your space, buying merchandise and material to make merchandise you are going to sell, consider staff cots, taxes as well as any office equipment you might need. Also, if your baby boutique is also going to have some sort of Internet presence then you will also need to include the cost of creating a website, maintaining it as well as the cost of hosting it. If you don't have enough personal money to fund your business from the start you might want to consider getting loans from friends, family members, investors or a bank loan.
You are going to next need to write yourself a business plan, especially if you are getting a bank loan for your baby boutique. You can find a lot of information on how to write one up from books as well as different online resources. The business plan you come up with will need to outline all the needs for your funding, it will also discuss the boutique idea in complete detail and it should also include a good marketing plan, which is quite important because you will need effective advertising to get the word out about your boutique. This plan will be a solid strategic plan for the success of your business.
After you have the funding and your business plan in place you will need to find a location. The location of your new business is vital to your success. If the baby boutique is not located in a shopping mall then you will need to try and find the most visible spot with the most traffic that you can find. You also need to consider the kind of customers you are trying to attract as well. For example if you are offering more high end quality products then you are going to want to be in a more affluent area. If the items are more for those on a budget then you will want to be located where there customers looking for bargains.
Figure out what kind of merchandise you are going to sell and where you are going to get it from. You can offer just clothing but you also can offer unique kinds of toys, baby bedding along with furniture. You can decide to carry exclusive brand names or items that are hard to find and generally can't be found in a regular department store. You can have hand crafted by yourself or by others who have talent at making baby clothes or other baby items.
You need to be sure and hire just the right people to work for you. You need to hire those people who seem to be committed to the success of your boutique and who love kids. If you don't have enough money when you start to pay a good wage for reliable people you might want to start off asking friends and relatives to help you out until you become better established. One thing you really should consider seriously however, is to hire an experienced accountant to help manage your business finances.
Finally you will want to advertise your new business. You want to reach out to expectant parents as well as grandparents. These should be your target group. You also want to try and target those who are giving baby showers for the expectant mother or maybe even for those first birthdays. Put your ads in all the local papers and publications that are often read by women and if allowed put fliers up in gyms, yoga studios, cafes, coffee shops, child care and other places women are often seen visiting. Also make sure to send the local newspaper a press release about your grand opening.
Final Note: Whatever you do, never underestimate your starting costs, in fact, it is best that you overestimate the amount so you don't run into some unexpected expense.